Now, that's a whole 'nother channel right there....

I contacted the people at OpenSuse with a fairly mundane request: do you have any stickers to fit on the lid of my EeePC? You know what us geeks are like about stickers. Turns out that this is an item that they just don't have.

This got me thinking about how important it is when planning the small tactics of your marketing campaign to be able to get a good fit with your existing as well as potential customers. It's your existing customers that will preach on your behalf and tell all their contacts about the quality of your product or service, and providing the right tools for them to be able to do this is key.

Whether it's providing a brochure showing the details of your clients new project, so that they can show ot off in the office, or stickers for geeks with laptops, you'll only benefit by helping your customers to sell your products for you.

Let's face it: I think OpenSuse is a superb OS. My EeePC is on my lap on a packed train for 2.5 hours a day and ends up in a good mix of meetings ... having your logo on the lid of my EeePC will give you quite wide a range of people. Now, that's a whole 'nother channel right there...