When you attend a trade show, exhibition, conference it goes without saying that all the companies exhibiting their products or services will have to have a wide range of give-away items for their prospective customers to take away with them. These items serve two purposes - to remind the person who took them of the company or product and to facilitate collateral marketing where someone else sees the item and adsorbs the message from it.
So, the thing that suprises me continually with the web-in-general, is that comparatively few websites follow this metaphore through to their online activities. Provding downloadable or subscription driven content from your website is an easy way for your customers to continue their exposure to your brand after the point where they have leftyour website - and allows for the collateral marketing to take place.
Producing PDF versions of your printed materials, desktop wallpaper e-Zines and even desktop toys or games can provide a range of items that appeal to a broad cross section of your audience and allow them to pull your brand messages.
The range of desktop wallpapers available from the Pale Heretic website continually draws a significant amount of web traffic and continues to remind our audience of our brand and our website address even after they have left the site.
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