I've moaned about WoW and it's stifling effect on the MMO genre. It strikes me that we are seeing the new ipod of the mmo world here. How many of the competitors for either product run TV advertising (let alone use celebrity endorsement when doing so - WoW and Ozzy Osbourne being the most recent).
The simple fact is that with this scale of product, with this level of marketing behind it, with this size of established user-base, how can the next big thing get its message through and survive in the face of the inevitable WoW2, in the same way that I doubt there will be a serious contender for the ipod for quite some time (or until Apple messes up)?
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