Blogvertising

Last week I did an internal awareness session on the (mis)use of Social medial to deliver brand/product advocacy and advertising messages. The concept that companies may be crowd sourcing the writing of this kind of copy into blogs, forums and other social networks – including those that aren't your own - was met with some scepticism and a (healthy) amount of disdain. Then I happened to buy a copy of the February 2008 edition of Wired magazine and found an article by and about someone who does exactly this: is paid by advertisers to blog (positively) about products and services. You can find it on page 58 entitled ' Hawker Media: Advertisers paid me to blog about them. Is that so wrong?' See. Told ya!

Pale